MidCountry Financial creates 'Answer the Call Now' cell phone recycling program.
Campaign will raise money for wounded service members.

KANSAS CITY, Mo. (05-05-09) To honor those wounded serving our nation, and to celebrate National Military Appreciation Month, MidCountry Financial entities Pioneer Services, MidCountry Bank, and Heights Finance Corp. have created the "Answer the Call Now" cell phone recycling program. The phones will be recycled for money, and 100 percent of the proceeds will be donated to USA Cares' "Combat Injured Program," which assists wounded service members and their families with immediate financial needs.

"The great thing about this campaign is that people are doing two things by donating their old cell phones," said Bob Hatcher, President and Chief Executive Officer for MidCountry Financial. "First, they're helping the environment by diverting the phones—many of which contain hazardous chemicals—from the waste stream. Second, they're helping raise money for a terrific charity that gives grants to service members with combat-related injuries, including post traumatic stress disorder. That's a pretty big impact to have for something that's probably just sitting in a closet or drawer somewhere."

To donate an old cell phone, visit any Heights Finance or Pioneer Services location throughout the month of May. Service members who do so at a Pioneer Services office can also attend one of the Military Appreciation Month activities occurring at selected locations.

"Those who have served, and are serving, have given so much to our nation that it just makes sense to give something back to them," said Tom Holcom, President of Pioneer Services. "In this case, all people need to do is give us their old cell phones. We'll do the rest."

For more information on the program, visit