FOR IMMEDIATE RELEASE

MidCountry Financial Corp. website and newsletter named finalist for national awards.

MACON, Ga. (08-16-10) PR News has named MidCountry Financial Corp. a finalist for its "2010 PR Digital Awards" in two separate categories: Best Newsletter, and Best Website Redesign. Directed by PR News, a leading communications and public relations news source, these awards for digital communications expertise are nationally recognized and highly competitive.

"MidCountry Financial is proud to have its Vantage Point employee newsletter and website, as well as those employees who develop and maintain these critical communications vehicles, recognized as best in the nation," said Julie Schaller, senior vice president, human resources, for MidCountry Financial Corp. "Our corporate culture is centered heavily on open communication and transparency with our employees, our customers, and our investors, which makes such national recognition even more important to the MidCountry family."

Winners will be announced at an awards ceremony in New York City Oct. 6, 2010. Finalists in other categories include Coca Cola, General Motors, Barilla Pasta, Cisco Systems, Hilton Hotels, and Boeing, among others.