FOR IMMEDIATE RELEASE

Heights Finance Corporation acquires Riverside Finance assets.

PEORIA, Ill.  (06-03-11) Heights Finance Corporation, a consumer finance company with more than 100 branch offices in six Midwestern states, recently announced the acquisition of substantially all non-real estate secured assets and branch offices in Wisconsin and Illinois of Riverside Finance, Inc. This acquisition will complement Heights' existing business model, expanding its geographic presence in Illinois and Wisconsin.

Heights Finance, whose roots in the financial services industry date back more than 50 years, currently operates offices in Illinois, Indiana, Kentucky, Missouri, Tennessee, and Wisconsin. The company offers a full array of consumer loans, and credit and non-credit insurance products and services, including direct personal loans and sales finance dealer contracts. The company is part of the MidCountry Financial Corp. family, where it strives to be a high-quality financial services organization.

"This acquisition not only provides us with the opportunity to serve thousands of former Riverside customers, it also allows Heights to expand its geographic footprint both locally and regionally," said Tim Stanley, president and chief executive officer of Heights Finance Corporation. "The entire organization, including our newest team members, is excited about the opportunities for growth and expanded customer service that this acquisition provides."

As of June 6, 2011, twenty-five Riverside Finance branch offices in Wisconsin and Illinois will begin operating under the Heights Finance brand. Existing Riverside customers should continue utilizing their former Riverside Finance office location and services, just as they always have, unless notified differently.